SMU Newbie - Day 2: Steel 101 Marketing Fundamentals

Written by: Sandy Williams

Day one of the SMU Steel 101: Introduction to Steelmaking & Market Fundamentals workshop ended by rubbing shoulders with our mill hosts at a cocktail party at our hotel. This was my first opportunity to speak to the General Manager of the Severstal Columbus plant as well as a number of his support staff who came out in force to meet and speak to those in our workshop. This was one of the subtle ways Steel Market Update introduced important concepts to those attending the workshop. Networking is part of the personal side of being in the business and a key component of the industry.