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    Steel Markets

    Ford Throws Down Gauntlet Challenging Steel Industry With Aluminum F-150

    Written by Sandy Williams


    The introduction of an aluminum F-150 pickup at the Detroit auto show has the steel industry looking hard at its advanced high strength steels (AHSS) and figuring out how to insure that AHSS is the preferred material of choice for the auto industry.

    SMU spoke with Ronald P. Krupitzer, vice president of automotive applications for the Steel Market Development Institute (SMDI) about the recent Ford announcement.

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