Service Centers
September 21, 2014
ASD President Tells Group: Let’s Bring Sexy Back!
Written by Sandy Williams
“Let’s bring sexy back to steel!” That was the rallying cry of Associated Steel Distributors President Brian Robbins at the regional meeting held at the Ritz Carlton in Cleveland, Ohio on September 18.
Robbins, CEO of MidWest Materials, harkened back to the days of steel glory when CEOs were celebrities of sort and even sales managers held positions of respect in their communities. After a few years (or decades) it was no longer “cool” to be in the steel industry. It is time for the steel industry to be recognized once again as a backbone of our economy and society, said Robbins. He suggests that attendees increase the visibility of their steel companies through charitable events, sports sponsorship and community involvement.
