SMU Data and Models
October 3, 2014
The Truth About Selling Steel: Baby Steps Before You Walk
Written by John Packard
The following article was written by John Packard, founder and publisher of Steel Market Update and an active steel salesperson for 31 years within the flat rolled steel industry. Packard’s experiences include 20 years of service center sales and management experience, 10 years of domestic steel mill sales experience (as an agent) and 6 years of trading company sales experience (as an agent). Packard frequently writes and teaches workshops about the buying and selling process. If you would like to read more you can do so on the Steel Market Update website under the Resources tab: The Truth About Selling Steel or Steel Buyers Basics.
Steel Market Update (SMU) has suggested in past writings that it is the development of a process of engagement that is needed in order to be successful in selling steel (or any product) to new prospective customers.
