SMU Data and Models
November 2, 2014
The Truth About Selling Steel: Cold Calling
Written by John Packard
There are a number of ways to connect with new potential customers (prospects). The most effective is when customers come to you either through a marketing effort you and your company or, better yet came from a recommendation from one of your customers. Another way you can also reach new potential customers is by conducting a prospecting or “cold call,” reaching out directly to a company believed to use your products and seeking the proper contact in order to hawk your wares.
Today we want to discuss the cold call process and provide some ideas as to what is the most effective way to conduct a cold call.
