SMU Data and Models
November 7, 2014
The Truth About Selling Steel: You Gotta Love Voice Mail
Written by John Packard
The Truth About Selling Steel is a series of articles written by John Packard (with help from some of his friends), founder and publisher of Steel Market Update. You can find a number of the previous articles about the sales process under the resources tab in our website.
Steel Market Update is in the middle of producing a custom workshop for a service center on sales. As I worked on the project I elicited the help of Mario Briccetti of Briccetti Associates and his experience as the head of purchasing at Metal Sales, Nordyne and elsewhere. Sales people have a tendency to associate with other sales folks and I wanted to look at the steel sales process from an opposing viewpoint.
