SMU Data and Models

February 8, 2015
The Truth About Selling Steel: Eliminate Angry Customers by Being Proactive
Written by John Packard
I remember one time I became so irate with a customer that I literally was standing on my desk and screaming at him on the phone. It may have made me feel better for a couple of minutes but it didn’t do much to enhance the customer’s experience with the company I represented. Nor did it do much to improve my reputation both within the company as well as with the customer.
There are times when you are going to come across a customer who just doesn’t see the world in the same shades of green and blue as you do. Expectations can vary and conflict is unavoidable, or is it?


