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    SMU Data and Models

    The Truth About Selling Steel: Eliminate Angry Customers by Being Proactive

    Written by John Packard


    I remember one time I became so irate with a customer that I literally was standing on my desk and screaming at him on the phone.  It may have made me feel better for a couple of minutes but it didn’t do much to enhance the customer’s experience with the company I represented. Nor did it do much to improve my reputation both within the company as well as with the customer.

    There are times when you are going to come across a customer who just doesn’t see the world in the same shades of green and blue as you do. Expectations can vary and conflict is unavoidable, or is it?

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