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    SMU Data and Models

    The Truth About Selling Steel: Eliciting the Buyer's Strategy

    Written by John Packard


    As they go through the sales process many sales people find that they reach a point with a particular buyer where they can go no further. They have hit the “wall” which seems to be impenetrable and all efforts to consummate a sale are thwarted.

    How do you get around the wall and put yourself on a path toward a successful sale?

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