SMU Data and Models

April 17, 2015
The Truth About Selling Steel: Eliciting the Buyer's Strategy
Written by John Packard
As they go through the sales process many sales people find that they reach a point with a particular buyer where they can go no further. They have hit the “wall” which seems to be impenetrable and all efforts to consummate a sale are thwarted.
How do you get around the wall and put yourself on a path toward a successful sale?


