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    Economy

    AHSS Touted at CAR Management Briefing Seminars

    Written by Sandy Williams


    Lightweighting vehicles with advanced high strength steel was the topic of conversation August 3 at the Center for Automotive Research Management Briefing Seminars, in Traverse City, Mich.

    “Steel is the clear winner in the material competition as a result of its superior value,” said panelist Dr. Jody Hall, Vice President-Automotive Market, Steel Market Development Institute (SMDI). “The newest grades of AHSS together with modern design techniques are helping automakers achieve fuel economy targets without incurring the cost penalties associated with alternative materials. This year, for example, we have seen a lot of great stories with automakers using steel to shed weight – such as the 2016 Chevrolet Malibu and 2016 Nissan Maxima.”

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