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    SMU Data and Models

    The Truth about Selling Steel: Humility

    Written by John Packard


    I was reminded by an incident that recently happened to me outside of the steel industry that the hardest lesson for a salesperson to learn is humility.

    Most salespeople work very hard and understand that they exist within a very competitive industry. There are other salespeople out there competing for the same business and pitching their company’s products to the same buyers with whom others are already working.

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