The Truth About Selling Steel: Fear as a Motivator

Written by: John Packard, Publisher of Steel Market Update. Packard has 31 years of steel sales experience in the steel industry in the service center, trading company and steel mill segments of the industry. The Truth About Selling Steel is series of articles dedicated to those interested or involved with the process of selling (with special emphasis on steel). You can find more articles on the subject in our website under the Resources tab. Please also be aware that SMU offers a custom workshop to companies interested in gaining more knowledge about the sales and purchasing processes.

The other night I was watching a TV show called “Beyond the Tank.” The show follows the progress of entrepreneurs who received financial backing from the “sharks” on a previous episode of “The Shark Tank.” One of the investors working with people and their companies coming into The Shark Tank is Kevin O’Leary, a Canadian born entrepreneur who co-founded a company called SoftKey which was later sold to Mattel, making O’Leary a multimillionaire. O’Leary is best known by his nickname, “Mr. Wonderful.”