The Truth About Selling Steel/Steel Buyers Basics

Steel Market Update (SMU) has been producing The Truth About Selling Steel and our Steel Buyers Basics series off and on since we officially started the company in August 2008. The purpose of these series of articles is to provide educational materials and articles for the flat rolled steel industry in the hopes that those reading our material will start to think about their job functions and what they could do to challenge themselves to improve.

Although the words “selling” and “buyers” are used in the titles, our articles are by no means just for steel buyers. Salespeople should derive just as much benefit from the articles, if not even more, since they are learning about the thought processes possessed by buyers. Some of our past articles were addressed specifically to sales people (The Truth About Selling Steel) and as time went by we thought it was time to do other articles with steel buyers in mind (Steel Buyers Basics). The articles are written either by SMU publisher with 31 years of active steel sales experience, John Packard as well as Mario Briccetti one of our Steel 101 instructors and the principle behind Briccetti and Associates.