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    Economy

    Priefert Answers Questions about Demand

    Written by John Packard


    Market segments tend to run in cycles and rarely are all segments clicking at the same time. A good example is during the Great Recession, which crushed most steel consuming market segments, we learned through Priefert Manufacturing that farm, ranch and rodeo equipment were quite strong. As the economy improved cycles shifted and over the past couple of years the farm, ranch and rodeo business slowed. We reached out to Chris Shipp, General Manager of Priefert Steel to see how the company is seeing business in its core farm, ranch & rodeo equipment as well as the service center section of the company which supplies a variety of market segments in the Texas, Arkansas, Idaho and surrounding areas.

    SMU: Chris, how are you seeing demand for Priefert Manufacturing’s core business?

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