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    Steel Mills

    Algoma: New Brand, New Path

    Written by Sandy Williams


    Essar Steel Algoma announced on Friday, May 26 that the company will now be known as Algoma. The rebranding was revealed during a ceremony at the St. Mary’s River facility to mark a new chapter in Algoma’s history.

    “Effective immediately, we will have a new name, a new brand, a new path and a renewed spirit,” said Kalyan Ghosh, Chief Executive Officer. “Effective today, we are Algoma.”

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