Steel Products Prices North America

September 12, 2019
Cleveland-Cliffs CEO: "We See a Huge Opportunity"
Written by Sandy Williams
“If you want to be successful in this business you need to understand the market you serve,” said Cleveland-Cliffs CEO Lourenco Goncalves at the Credit Suisse Basic Materials Conference on Tuesday. Goncalves appears to know what he is doing, having transformed Cleveland-Cliffs from a failing enterprise into a solid business with a unique market position.
The shift from a steel industry that was two-thirds blast furnace to one that is now two-thirds EAF led to a new strategy for Cliffs. Divesting itself of its coal operations, Cliffs is now 100 percent focused on iron ore and, in particular, supplying quality iron ore pellets to the expanding minimill market.


