Lehner: We Need a Demand Catalyst

“Blunt force demand trauma.” That is how Ryerson President & CEO Eddie Lehner described the market environment as a result of the COVID-19 crisis. One really can’t use the word “unprecedented” too much when discussing the effects of the pandemic on the economy and industry, said Lehner. Losing 30 percent of demand in 30 days is “terminal velocity” that will take a series of positive events to recover from, he added, during the SMU Community Chat Webinar on July 1.

“We need a series of catalysts to continue to stimulate demand, get people confident again, get people thinking about investment and really start to rebuild the segments of GDP that took a hit,” said Lehner.