Zekelman Campaign Advocates for U.S. Manufacturing

Zekelman Industries has launched a national advertising campaign advocating for increasing the level of manufacturing in the United States. Over the course of September and October, the company estimates its campaign will generate an estimated 315 million impressions, reaching decision-makers and policy influencers outside of the brand’s typical target audience of distributors, contractors, building developers and manufacturers. Zekelman Industries is the largest independent manufacturer of Hollow Structural Sections and steel pipe in North America.

The campaign, called “Life Reinforced,” aims to galvanize Americans inside and outside manufacturing sectors to understand the vital role manufacturing has in the economy and community. Increasing the level of domestic manufacturing and reshoring will help reverse unemployment trends, recreate self-sufficiency and repair communities in need. With localized billboards, online and print advertising in mainstream publications, and radio ads on 2,000 stations across 31 states, the “Life Reinforced” voice engages decision-makers directly with its “Make It Here” message, starting with an eight-page address to America’s C-suite in the September issue of Forbes.