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    Steel Products Prices North America

    Are Steel's High Prices Hurting Demand?

    Written by Tim Triplett


    The laws of economics state that rising prices eventually cut into demand. With hot rolled steel prices at a record high of $1,080 per ton, has steel demand begun to suffer? Comments from the service center and OEM executives responding to Steel Market Update’s questionnaire this week were evenly divided.

    “No, the high steel prices have not begun to negatively impact demand yet. The customer base needs it and will pay the price,” commented one respondent. “Because many buyers are on quarterly contracts, the real impacts may not be felt until April and beyond,” noted another.

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